South Korean Automaker Sets Sights on Major Milestone in US Market Expansion. Hyundai is making a significant push to expand its presence in the US automotive market, with plans to introduce its first body-on-frame platform in the country. This move marks a crucial step towards the company's goal of becoming a full-line automaker, capable of producing a wide range of vehicles, from compact cars to heavy-duty trucks. With this new platform, Hyundai aims to tap into the lucrative US market for pickup trucks and SUVs, where it currently lags behind major competitors.
The Korean automaker has ambitions to become a full-line automaker with its first body-on-frame platform in the U.S.
