"Genesis, Hyundai's luxury offshoot, is gearing up for a major expansion with a slew of new models on the horizon. As part of this push, dealerships are being revamped to provide a premium experience for customers. Automotive News journalist Richard Truett takes us on a tour of one of the nation's newest Genesis dealerships, offering a glimpse into the brand's plans for growth and how stores are being transformed to meet the changing needs of luxury car buyers. With a focus on upscale amenities and a more personalized shopping experience, Genesis is aiming to carve out a distinct niche in the competitive luxury market."
Richard Truett tours one of the nation’s newest Genesis dealerships to see how stores are preparing for the brand’s coming wave of new vehicles.
