"Driving Customer Satisfaction: Mazda's Innovative Approach to Vehicle Service" In a bid to revolutionize the car servicing experience, Mazda North America has made a significant breakthrough by integrating video inspections into its Service Promise. The result is a substantial increase in service retention, with a notable jump from 55 to 59 percent. But what's behind this impressive statistic? By making personalized tech a central component of its repair orders, Mazda has managed to engage customers like never before. With nearly 86 percent of repair orders now including customized digital information, the Japanese automaker is setting a new standard for transparency and accountability in the automotive industry.
Mazda North America increased service retention from 55 to 59 percent by making video inspections central to its Service Promise. Nearly 86 percent of repair orders now include personalized tech ...