Mazda North America's Innovative Approach to Car Servicing Yields Significant Gains. In a bid to revolutionize the car servicing experience, Mazda North America has made a significant breakthrough by incorporating video inspections as a central component of its Service Promise. The result is a notable increase in service retention, with the company reporting a 4 percentage point jump from 55 to 59 percent. Furthermore, nearly 86 percent of repair orders now include personalized technical information, setting a new standard in transparency and customer satisfaction. By leveraging technology to enhance the car servicing process, Mazda North America is rewriting the rules of the industry and redefining what customers expect from their vehicle maintenance experience.
Mazda North America increased service retention from 55 to 59 percent by making video inspections central to its Service Promise. Nearly 86 percent of repair orders now include personalized tech ...