British luxury carmaker Jaguar has abandoned its controversial pink paint scheme for its new electric vehicle following criticism over perceived "wokeness." The decision comes amid growing backlash from consumers and commentators who argued the color choice was overly political. The automaker now plans to offer a more traditional color palette for its upcoming electric model. Industry observers suggest the move reflects shifting priorities as brands navigate consumer sentiment around progressive branding.
Jaguar dumps pink for new EV after ‘woke’ backlash AFR
