Jaguar has defended its decision to overhaul its business strategy, insisting the move was a necessary response to shifting market conditions and financial pressures. The automaker claims it faced limited alternatives after struggling to adapt to evolving consumer demands and competitive challenges. With its core operations under strain, the company says it had to rethink its long-term approach to remain viable. Critics, however, question whether the restructuring will be enough to restore stability or if deeper structural issues remain unresolved.


Jaguar argues it had no choice but to reset its business model.