British luxury carmaker Jaguar has introduced its first fully electric vehicle following criticism over its previous attempts to address environmental concerns, which were met with backlash for perceived insincerity. The new model aims to solidify the brand’s shift toward sustainability amid growing consumer demand for electric alternatives. Industry observers suggest the move reflects both a strategic pivot and a response to skepticism over Jaguar’s earlier green initiatives. Critics had accused the company of "woke" marketing, questioning its commitment to genuine environmental progress.
Jaguar launches new electric car after 'woke' ridicule BBC
