Jaguar has unveiled a new electric vehicle priced at $130,000, marking a significant shift in its strategy following the backlash it faced two years ago over a controversial rebranding campaign. The automaker’s latest move comes after a widely criticized video aimed at repositioning its brand was met with widespread criticism for perceived insensitivity. Industry observers are watching closely to see whether this high-end electric offering will help Jaguar regain consumer trust and market relevance. The announcement signals a potential pivot toward performance and luxury in its electric lineup.
Jaguar reveals $130K electric vehicle two years after failed ‘woke’ rebrand video New York Post
