In a radical redesign, Jaguar is abandoning its sleek, curved lines for a more angular and aerodynamic look, signaling a significant shift in the luxury automaker's electric future. As the industry continues to move towards electric vehicles, Jaguar's new design language, dubbed "SUV-inspired" by some, is a departure from the brand's traditional sports car aesthetic. The move is seen as a bold attempt to differentiate Jaguar's electric offerings from those of its competitors, including Tesla. But will the brand's loyal fans be willing to trade in the sleek, curvaceous designs that have long defined Jaguar for a more utilitarian look?
Jaguar’s Electric Future: Curves Are Out, and Blunt Is In The New York Times
