In a rare public defense, Jaguar Land Rover's former chief creative officer is speaking out about the design choices made during the luxury car brand's high-profile rebranding under the parent company's new ownership. The move, which aimed to modernize the iconic Jaguar brand, sparked a heated debate among car enthusiasts and even caught the attention of two high-profile critics: former US President Donald Trump and Tesla CEO Elon Musk. Trump publicly mocked the new design, calling it "terrible," while Musk questioned the decision to adopt a more angular and futuristic aesthetic. Now, the former creative director is pushing back against these criticisms, arguing that the bold new look was a deliberate attempt to shake up the brand and appeal to a new generation of car buyers.
JLR’s former chief creative officer defends design choices made around Jaguar's rebranding, which irked President Donald Trump and Tesla boss Elon Musk.
