In a recent statement, Jaguar Land Rover's (JLR) former chief creative officer has come to the defense of the automaker's bold design choices made during its rebranding efforts, which sparked controversy among some high-profile figures, including former US President Donald Trump and Tesla CEO Elon Musk. The rebranding, which aimed to revamp the iconic British luxury car brand's image, was met with criticism from some quarters, who deemed the new designs too radical and lacking in heritage. However, the former creative officer argues that the changes were necessary to propel the brand forward and appeal to a new generation of car buyers. As the automotive industry continues to evolve, JLR's bold design choices have become a topic of debate, with many questioning whether the brand's new look has paid off.
JLR’s former chief creative officer defends design choices made around Jaguar's rebranding, which irked President Donald Trump and Tesla boss Elon Musk.
