Japanese carmakers, once the undisputed leaders in the global automotive industry, are facing growing pressure to adapt to the rapidly changing electric vehicle (EV) landscape. Despite China's EV manufacturers closing in on their sales figures, Japanese giants such as Toyota and Honda continue to push a narrative that electric cars are not yet ready for the mass market. This stance has sparked criticism from environmental groups and industry analysts, who argue that the companies are prioritizing short-term profits over long-term sustainability. As the world's largest EV market, China has emerged as a significant threat to Japan's dominance, with Chinese brands like BYD and Geely gaining ground in the global EV sales charts.
Japan car giants still pushing anti-EV narrative even as China rivals close sales gap The Driven
