Ford CEO Jim Farley is making a bold move in the electric vehicle (EV) market by doubling down on affordable EVs. In a recent interview, Farley emphasized the importance of making EVs accessible to the masses, not just the affluent few who can afford luxury electric vehicles. As the automotive industry continues to shift towards electrification, Ford is betting big on its affordable EV lineup, including the successful Mustang Mach-E and the upcoming F-150 Lightning. With gas prices on the rise and consumer demand for eco-friendly vehicles growing, Farley's strategy could pay off in a big way for the iconic American automaker.
Jim Farley on why Ford is doubling down on affordable EVs Fast Company
