Chinese Automaker Geely's Latest Venture Takes Aim at Electric Rivals. In a move to shake up the country's rapidly evolving electric vehicle (EV) market, Geely has launched a new brand, Freelander, with a bold plan to take on industry leaders BYD and Nio. The brand's flagship model is a tech-heavy plug-in hybrid SUV, boasting cutting-edge features such as advanced driver assistance systems courtesy of Huawei, one of China's top tech giants. With the ability to charge at speeds of up to 800 volts, Freelander's new SUV is poised to challenge the dominance of BYD and Nio, two companies that have been at the forefront of China's EV revolution.


The new Freelander brand targets BYD and Nio with a tech‑heavy plug-in hybrid SUV, including driver assistance from Huawei and 800‑volt fast charging.