A California lawsuit alleges that a major pet food company’s direct-to-consumer business model violates a recently updated state law, which was amended and went into effect at the start of this year. The legal challenge targets how the company bypasses traditional retail channels to sell products directly to customers. Legal experts suggest the case could set a precedent for how businesses operate under the new regulations. Critics argue the law may limit consumer choice and innovation in the pet food industry.
The California lawsuit claims Scout’s direct-to-consumer model violates a state law that was amended and took effect Jan. 1, 2024.
