"Global online vehicle remarketing giant KAR Global is poised for a major transformation as it prepares to rebrand itself as Openlane. The company's name change, set to take effect on May 15, marks a significant shift in its identity as it continues to navigate the ever-evolving automotive industry. Despite the new moniker, investors will still be able to track the company's performance through its existing ticker symbol, "KAR," on the New York Stock Exchange. The move is the latest development in KAR Global's efforts to adapt to changing market conditions and reinforce its position as a leader in the digital remarketing space."
KAR Global's corporate name will change to Openlane on May 15, and the rebranded company will keep trading under the ticker symbol "KAR" on the New York Stock Exchange, according to a news release.