In an ambitious bid to capture a larger share of the US market, Kia is setting its sights on selling over a million vehicles in the country by 2030. The South Korean automaker has outlined a comprehensive strategy to achieve this goal, including a significant expansion of its crossover lineup, which has proven to be a major success for the brand. Kia also plans to enter new segments, such as the midsize pickup market, where it will compete with established players like Ford and Chevrolet. Additionally, the company is betting on the growing popularity of hybrids to drive sales, as consumers increasingly look for more environmentally friendly options.
Kia aims to increase annual U.S. sales to just over a million by 2030. To get there, the automaker plans to expand its crossover lineup, enter new segments, including midsize pickups, rely on hybrids ...
