Kia is setting its sights on a major milestone in the US market, with ambitious plans to push annual sales past the one million mark by 2030. To achieve this goal, the South Korean automaker is gearing up for a significant expansion of its US offerings, with a focus on crossovers and new segments that cater to a broader range of consumers. Specifically, Kia plans to enter the highly competitive midsize pickup truck market, where it will face off against established players like Toyota and Ford. By also increasing its hybrid and electrified options, Kia aims to appeal to environmentally conscious buyers and capitalize on growing demand for eco-friendly vehicles.


Kia aims to increase annual U.S. sales to just over a million by 2030. To get there, the automaker plans to expand its crossover lineup, enter new segments, including midsize pickups, rely on hybrids ...