South Korean automaker Kia is setting its sights on a major sales milestone in the US market, with ambitious plans to exceed one million annual sales by 2030. To achieve this goal, the company is plotting a multi-pronged strategy, including a significant expansion of its popular crossover lineup, which has been a key driver of its recent growth. Kia also aims to break into new segments, including the highly competitive midsize pickup market, where it will face stiff competition from established players like Ford and Chevrolet. Additionally, the automaker is placing a strong emphasis on electrification, with a focus on hybrid and potentially electric powertrains to appeal to environmentally conscious consumers.
Kia aims to increase annual U.S. sales to just over a million by 2030. To get there, the automaker plans to expand its crossover lineup, enter new segments, including midsize pickups, rely on hybrids ...
