South Korean automaker Kia is setting its sights on a major milestone in the US market, with ambitious plans to boost annual sales to over 1 million vehicles by 2030. To achieve this goal, Kia is planning a significant expansion of its crossover lineup, which has proven to be a key driver of sales growth in recent years. The company is also eyeing entry into new segments, including the highly competitive midsize pickup market, where it will face off against established players such as Ford and Chevrolet. Additionally, Kia is banking on the growing demand for eco-friendly vehicles by introducing more hybrid models to its lineup, marking a significant shift towards a more sustainable and environmentally conscious approach to its US operations.


Kia aims to increase annual U.S. sales to just over a million by 2030. To get there, the automaker plans to expand its crossover lineup, enter new segments, including midsize pickups, rely on hybrids ...