South Korean automaker Kia has achieved a rare milestone by surpassing its sister company Hyundai in domestic sales for an entire quarter, marking the first time this has occurred. The shift reflects Kia’s strong performance in the local market, where it has been steadily gaining ground through competitive pricing and popular models. Industry analysts attribute the turnaround to Kia’s aggressive marketing strategies and a focus on value-driven vehicles, which have resonated with Korean consumers. The development underscores a notable shift in market dynamics between the two brands, traditionally led by Hyundai.
Kia outsells Hyundai in Korea over a full quarter for the first time koreajoongangdaily.com
