South Korean automaker Kia is setting its sights on a major expansion in the North American market, with ambitious plans to become a significant player in the midsize pickup segment. The company aims to sell a staggering 90,000 pickups annually in the region by 2034, representing a 7 percent market share. This aggressive target marks a significant shift for Kia, which has traditionally focused on passenger vehicles and SUVs. As the midsize pickup market continues to grow in popularity, Kia's entry into this space could pose a challenge to established players like Ford and Chevrolet.
Kia plans to eventually sell 90,000 pickups a year in North America and claim 7 percent of the midsize pickup segment by 2034.
