Korean Automaker Kia Sets Sights on Dominating Midsize Pickup Market In a bold move, Kia has announced ambitious plans to capture a significant share of the North American midsize pickup market. By 2034, the company aims to sell 90,000 pickups annually, a feat that would grant it a substantial 7 percent market share. This aggressive goal marks a significant shift in Kia's strategy, as the brand has traditionally focused on passenger cars and SUVs. With the growing popularity of pickup trucks, Kia is positioning itself to capitalize on this trend and challenge established players in the market.
Kia plans to eventually sell 90,000 pickups a year in North America and claim 7 percent of the midsize pickup segment by 2034.
