Kia's Ambitious Pickup Plans Unveiled. The South Korean automaker has set its sights on a significant slice of the North American market, with a bold goal to sell 90,000 pickups annually by 2034. Kia aims to capture 7 percent of the highly competitive midsize pickup segment, a move that could shake up the dominance of established players like Ford, Chevrolet, and Ram. With its plans in motion, Kia is positioning itself to become a major player in the pickup truck market, but can the company meet its lofty targets and what does this mean for consumers?
Kia plans to eventually sell 90,000 pickups a year in North America and claim 7 percent of the midsize pickup segment by 2034.
