Stellantis’ Fastlane 2030 strategy is repositioning Lancia from a standalone premium brand to a Fiat-run national marque. The shift involves using small in‑dealer Studio spaces to expand the Gamma model’s presence across Europe. This move aims to broaden Lancia’s reach while integrating it more closely with Fiat’s broader product lineup.
Under Stellantis' Fastlane 2030 plan, Lancia is shifting from standalone premium brand to Fiat-run national marque, using small in-dealer Studio spaces to widen the Gamma's European reach.
