Chinese electric vehicle (EV) maker Leapmotor is shifting its European sales strategy by focusing on extended-range EVs, a move that sets it apart from its domestic rivals who are opting for plug-in hybrid models. As the European market continues to grapple with the complexities of EV adoption, Leapmotor's decision to prioritize extended-range EVs could be a strategic gamble that pays off. By doing so, the company aims to capitalize on the growing demand for long-range EVs, particularly in countries like Germany and the UK, where consumers are increasingly seeking more practical and environmentally friendly alternatives to traditional gasoline-powered vehicles. Can Leapmotor's bet on extended-range EVs help the company gain a foothold in the fiercely competitive European market?
Leapmotor relies on extended-range EVs to boost European sales as Chinese rivals choose plug-in hybrids Automotive News