Carvana is adopting an e-commerce approach to car sales by integrating the logistics operations of its new and used vehicle divisions, streamlining the buying process. The move aims to combine the efficiency of online retail with the physical handling of automobiles, potentially reshaping how consumers purchase vehicles. By merging these systems, the company could offer a more seamless experience from selection to delivery. This strategy reflects a broader push in the automotive industry toward digital-first sales models.
Carvana is bringing the Amazon model to car retailing by melding the logistics networks of its new- and used-car businesses.
