Lexus has introduced a hybrid version of its ES350e in the Korean market at a price point that significantly undercuts its fully electric counterpart, creating an unusual pricing dynamic. The move comes as automakers globally adjust strategies amid shifting consumer preferences and regulatory pressures favoring electrification. Industry analysts note the decision could reflect a calculated approach to balancing sales of hybrid and electric models in a region where infrastructure and demand for EVs remain uneven. The pricing strategy may also signal Lexus’s attempt to maintain competitiveness in a market where affordability plays a key role in purchase decisions.
Lexus Underprices Hybrid with Electric ES350e in Korean Market 조선일보
