A major automotive brand has significantly reduced its physical dealership presence after expanding to its highest number of retail locations. The network once reached a peak of nearly 800 dealerships before the company shifted to a strategy of aggressive downsizing. Industry observers are watching closely as the brand consolidates its retail footprint, marking a notable shift in its sales and distribution approach. The move comes amid broader trends in the automotive sector toward digital sales and streamlined operations.
The dealership network peaked at 797 locations at the end of 2019 before Lincoln began aggressively trimming its retail footprint
