Cadillac's latest addition to its electric vehicle lineup, the Lyriq EV hearse, has reportedly had an unexpected impact on the brand's demographics. According to data, the introduction of the luxury electric hearse has led to a slight increase in the average age of Cadillac's passenger base. While the Lyriq EV has been marketed as a premium option for those looking to upgrade their daily driving experience, its use as a hearse has attracted a unique demographic - funeral homes and families of the deceased. As a result, Cadillac's customer base now skews slightly older, with a growing segment of the brand's owners being funeral directors and individuals who have recently experienced the loss of a loved one.
Lyriq EV hearse raises average Cadillac passenger age slightly driving.ca
