Maserati is turning to China as a critical market for its future, betting heavily on an upcoming electric grand tourer and an electric SUV to secure its long-term viability. The Italian luxury automaker’s strategy reflects a broader shift in the global automotive industry toward electrification, particularly in a region where demand for high-performance electric vehicles is surging. With traditional combustion engine models facing declining sales, Maserati’s focus on electric offerings signals a pivot aimed at maintaining relevance in an evolving market. The move underscores how even storied brands must adapt to changing consumer preferences and regulatory pressures.
Maserati is headed to China for survival, pinning its hopes on an electric GT and SUV Digital Trends
