Stellantis is reportedly exploring strategic alliances with Chinese tech giant Huawei and automaker JAC Group as part of a plan to revive the struggling Maserati brand, which posted a €198 million loss for 2025. The proposed partnerships would tap Huawei’s expertise in connected‑car technology and JAC’s manufacturing footprint in China, giving Maserati access to new markets and cost‑effective production capabilities. Industry insiders say the move reflects a broader trend of Western luxury marques turning to Asian collaborators to offset declining sales in Europe and North America. If the deals materialize, Maserati could see a refreshed product lineup, enhanced digital features, and a stronger presence in the fast‑growing Chinese luxury car segment.
Stellantis is said to be seeking Chinese partnerships with Huawei and JAC Group to revive Maserati, which lost €198 million in 2025.
