Stellantis is reportedly exploring strategic alliances with Chinese tech giant Huawei and automaker JAC Group as part of a plan to revive its luxury brand Maserati, which posted a €198 million loss for 2025. The proposed partnerships would tap Huawei’s expertise in connected‑car technology and JAC’s manufacturing footprint in China, giving Maserati a foothold in the world’s largest auto market while cutting production costs. Industry analysts see the move as a bid to offset declining sales in Europe and North America and to accelerate the rollout of electric‑vehicle platforms under the Maserati badge. If the deals materialize, the collaboration could reshape the brand’s design, pricing and distribution strategy, signaling a broader shift toward Sino‑European cooperation in the premium car segment.
Stellantis is said to be seeking Chinese partnerships with Huawei and JAC Group to revive Maserati, which lost €198 million in 2025.
