Automotive giant Stellantis is reportedly exploring strategic collaborations with Chinese tech firm Huawei and automaker JAC Group as part of efforts to turn around its struggling luxury brand, Maserati, which posted significant financial losses last year. The potential partnerships could bring advanced technology and manufacturing expertise to help revitalize the brand’s global appeal. Industry analysts suggest such moves reflect broader industry trends toward cross-border alliances to offset declining sales in traditional markets. Details on the scope of the collaboration remain under wraps, but the initiative signals a major shift in Maserati’s long-term strategy.
Stellantis is said to be seeking Chinese partnerships with Huawei and JAC Group to revive Maserati, which lost €198 million in 2025.
