Automotive giant Stellantis is exploring strategic collaborations with Chinese tech firm Huawei and automaker JAC Group as part of efforts to turn around its struggling Maserati brand, which reported significant financial losses last year. The potential partnerships could bring advanced technology and manufacturing expertise to help revive the luxury marque’s fortunes amid growing competition in the high-end market. Industry analysts suggest such alliances may accelerate Maserati’s shift toward electrification and digital innovation, key priorities for its future growth. The move reflects broader industry trends as Western automakers increasingly look to Chinese partners for cost efficiency and cutting-edge solutions.
Stellantis is said to be seeking Chinese partnerships with Huawei and JAC Group to revive Maserati, which lost €198 million in 2025.
