Automotive giant Stellantis is exploring strategic collaborations with Chinese tech firm Huawei and automaker JAC Group as part of efforts to revitalize its struggling luxury brand, Maserati, which reported significant financial losses last year. The potential partnerships could bring advanced technology and manufacturing expertise to help turn around the brand’s declining performance. Industry analysts suggest such moves reflect a broader trend of Western automakers turning to Chinese allies for innovation and cost efficiency. The development underscores Maserati’s challenges in maintaining its premium market position amid rising competition.
Stellantis is said to be seeking Chinese partnerships with Huawei and JAC Group to revive Maserati, which lost €198 million in 2025.
