Automotive giant Stellantis is reportedly exploring strategic collaborations with Chinese tech firm Huawei and automaker JAC Group as part of efforts to revitalize its struggling luxury brand, Maserati, which posted a significant financial loss last year. The potential partnerships could combine advanced technology and manufacturing expertise to help turn around the brand’s declining fortunes. Industry analysts suggest such moves reflect broader industry trends toward cross-border alliances in the electric vehicle and premium segments. Details on the scope of the collaboration remain under wraps, but the initiative signals a major shift in Maserati’s strategy.
Stellantis is said to be seeking Chinese partnerships with Huawei and JAC Group to revive Maserati, which lost €198 million in 2025.