Automotive giant Stellantis is exploring strategic collaborations with Chinese tech firm Huawei and automaker JAC Group as part of efforts to turn around its struggling luxury brand, Maserati, which reported significant financial losses last year. The potential partnerships could bring advanced technology and manufacturing expertise to help revitalize the brand’s market position. Industry analysts suggest such moves reflect a broader trend of Western automakers seeking Asian alliances to offset declining sales in traditional markets. The development comes amid ongoing challenges in Maserati’s profitability and shifting consumer demand in the premium vehicle sector.
Stellantis is said to be seeking Chinese partnerships with Huawei and JAC Group to revive Maserati, which lost €198 million in 2025.
