A major automaker is expanding its lineup with a new SUV while simultaneously unveiling two proprietary powertrain innovations—both engines and transmissions—designed and manufactured exclusively in-house. This shift toward fully in-house development marks a departure from traditional reliance on external suppliers, signaling a push for greater control over performance and efficiency. The move could redefine industry standards for vehicle engineering and production. Industry observers will be watching closely to see how these custom-built components perform in real-world driving conditions.
The new SUV will be joined by two new engines and transmissions that are being developed and built entirely in-house.
