A British startup is pioneering a new approach to car tire production that could significantly reduce their environmental harm. Traditional tires contain harmful chemicals that pollute soil and water, but this company has developed a biodegradable alternative using natural rubber and plant-based materials. Their innovative process also eliminates the need for toxic additives, addressing a major source of microplastic pollution from tire wear. The technology promises a more sustainable option for an industry long criticized for its environmental impact.


Meet the company trying to make car tyres less toxic for the planet  Euronews.com