"German Automakers' China Conundrum: Despite Bold Marketing Moves, Sales Continue to Slide. In a bid to boost flagging sales in the world's largest car market, German automakers have been turning to unconventional partnerships and marketing campaigns. Mercedes-Benz's recent tie-up with fast-food giant McDonald's, dubbed the 'Mc-Benz' campaign, is the latest attempt to grab the attention of Chinese consumers, but so far, it seems to be falling flat. As sales of German luxury vehicles continue to decline in China, industry analysts are left wondering what's behind the country's growing disinterest in premium brands."
Measures such as a Mercedes partnership with fast-food chain McDonald’s for a 'Mc-Benz' marketing campaign are failing to halt German automakers' sales from sliding in China.
