Germany's auto industry is facing a major setback in China as sales continue to plummet for its top manufacturers. Despite efforts to boost interest, including a high-profile partnership between Mercedes and fast-food giant McDonald's for a 'Mc-Benz' marketing campaign, the numbers remain dismal. The partnership, which aimed to capitalize on the popularity of McDonald's in China, has so far failed to generate significant buzz and translate into sales. As a result, German automakers are facing intense competition from domestic and international rivals in the world's largest auto market.
Measures such as a Mercedes partnership with fast-food chain McDonald’s for a 'Mc-Benz' marketing campaign are failing to halt German automakers' sales from sliding in China.
