Mercedes-Benz CEO has publicly embraced the use of artificial engine sounds in electric vehicles, comparing his shift in perspective to a religious conversion. The executive, once skeptical, now advocates for synthetic V8 noises to enhance driving experience and emotional connection. Industry observers note the move reflects growing acceptance of sound design as a key factor in EV adoption. The statement signals a potential turning point for how automakers market electric vehicles to traditionalists.
Mercedes CEO says he's a convert to fake V8 sounds in EVs: 'I was like a born-again Christian' Business Insider
