Mazda involved its suppliers in the early stages of CX-5 engineering, a strategy aimed at reducing vehicle weight and wiring complexity. The approach helped the automaker return to profitability and achieve record first-half U.S. sales. The move highlights how early supplier collaboration can play a role in a manufacturer's broader turnaround.
Mazda brought suppliers into early CX-5 engineering to cut weight and wiring complexity, helping the automaker rebound to profit and post record first-half U.S. sales.
