Stellantis has announced that it will retrofit 55 % of its North American vehicles at eight dedicated factory centers located close to assembly plants. The move is designed to generate additional profit while leaving dealership service bays free for routine maintenance. By handling upgrades in-house, the company can streamline logistics and reduce the burden on local dealers. Industry observers suggest that Toyota could adopt a similar strategy to improve efficiency and customer experience.


Stellantis upfits 55 percent of North American vehicles at eight factory centers near assembly plants, generating profit while keeping dealership service bays free. Toyota should follow.