Stellantis has begun retrofitting more than half of its North American fleet at eight dedicated factory centers located close to assembly plants, turning the process into a profitable venture while freeing up dealership service bays for customers. By handling the upgrades in-house, the automaker can control quality, reduce labor costs, and generate additional revenue streams. Industry observers argue that the move could set a new standard for vehicle maintenance, urging competitors like Toyota to adopt a similar strategy to stay competitive and improve customer convenience.
Stellantis upfits 55 percent of North American vehicles at eight factory centers near assembly plants, generating profit while keeping dealership service bays free. Toyota should follow.
