A major automotive manufacturer is boosting efficiency by retrofitting a significant portion of its North American vehicles at specialized factory centers near assembly plants, allowing it to generate additional revenue while reducing pressure on dealership service bays. This strategy highlights how automakers can optimize production and service operations by centralizing modifications before vehicles reach dealers. Industry analysts suggest competitors could adopt similar approaches to streamline workflows and enhance profitability. The move underscores a growing trend toward pre-delivery vehicle customization in the automotive sector.
Stellantis upfits 55 percent of North American vehicles at eight factory centers near assembly plants, generating profit while keeping dealership service bays free. Toyota should follow.
