South Korean tire manufacturer Nexen Tire has made a significant breakthrough in the electric vehicle (EV) market, securing its first original equipment (OE) tire deal with Chinese automaker BYD. The partnership marks a major milestone for Nexen Tire as it expands its presence in the rapidly growing EV sector. BYD, one of the world's leading EV manufacturers, is known for its popular models such as the Tang and Han, which will now feature Nexen Tire's high-performance EV-specific tires. As the global shift towards electrification gains momentum, Nexen Tire's collaboration with BYD is set to give the company a competitive edge in the EV tire market.
Nexen Tire Wins First BYD OE Tire Deal The EV Report