Nio's CEO Takes a Surprising Swipe at the Brand's Current State. In a recent statement, Nio's CEO revealed that the company's current brand awareness levels are comparable to those in 2019, a year before the rescue package was put in place to save the struggling electric vehicle manufacturer. The shocking admission comes as Nio continues to navigate the highly competitive electric vehicle market, where several established players are vying for dominance. The CEO's comments have sparked concerns among investors and industry experts, who are now wondering whether the company's efforts to regain momentum are paying off.
Nio CEO Says Onvo Brand Awareness at 2019 Nio Levels, Before Rescue eletric-vehicles.com
