Nissan's New Roadmap Aims to Revitalize Struggling Brand In a bid to shake off its financial woes and regain momentum in the U.S. market, Nissan CEO Ivan Espinosa has unveiled a comprehensive long-term strategy that promises a significant overhaul of the company's product lineup and technology offerings. At the heart of this plan are V-6 hybrid powertrains, which will be integrated into a range of models, as well as the deployment of advanced AI autonomous driving capabilities. The company also plans to pare down its global lineup to just 45 models, a move aimed at streamlining operations and reducing costs. By focusing on a more efficient and technologically advanced product range, Nissan hopes to not only boost its U.S. sales but also position itself for long-term success in an increasingly competitive automotive landscape.
Nissan CEO Ivan Espinosa unveils a long-term vision featuring V-6 hybrids, AI autonomous driving technology, and a streamlined 45-model global lineup to exit crisis mode and boost U.S. sales.
